Chinese singer Li Ronghao has been announced as a brand ambassador for Valentino, starring in the autumn 2022 campaign for the label's Pink PP collection.

The If I Were Young hitmaker commented 'Valentino’s spirit resonates with me. I believe inspirations in different forms can communicate just fine, as long as sharing a similar core: rhythm and lyrics are my preferred language, but the gentle yet subversive fashion language of creative director Pierpaolo Piccioli equally impresses me as well'.